Ejournal #1

Question #1: How is the work environment different in the public vs private sector?

Private Sector: You have more control, job creation, less limiting but also can be less secure. Can also help give people experience, in different fields.

Public Sector: Definitely provides more security and stability which is important. Benefits are also a good bonus when working in public sector. Also can help people network, gives experience in fields before branching out on ones own.

Question #2: Changing behaviours is not an easy process. What resistance do you think marketers face when trying to change behaviour?

Changing behaviours is of course a very tricky process. We as consumers and as humans do not always adjust well to change. The idea of change often gets us to put our guard up, so in marketing terms it takes either a great idea, or campaign often get people to change the products or what they have been doing in the past. Also some concepts may require knowledge/ understandings that some people may not have ie. older people are not always as efficient with technology the the younger generation. So marketing teams have to take in and learn how to best appeal to that demographic

Question #3: What are the pros and cons of working at a larger agency and a smaller agency

Larger Agency

Pro: Established, lots of clients, well known, looks good on a resume

Con: Harder to learn in that environment, more risk, fast paced

Smaller Agency

Pro: Form stronger relationships, more opportunity to learn

Con: Less clients, less established

Question #4: Reflecting on the presentations in weeks 2 and 3, what else did you learn that could help with networking and your job search?

Caroline Berryman

Cathy McKnight

Question #5: What questions did you prepare for the speakers?

Caroline

1. What is the best advice you could give on Networking?

2. Would you have changed anything in your professional life?

3. What have you been the most proud of?

Cathy

1. If you could go back to school what would you study/ what did you study? How did that help you in your career?

2. Have you had a favourite project or client that you have worked with?

3. Any advice on networking? Especially now during COVID